Questionnaires Are Cost Effective And Cover A Large...

Questionnaires, are cost effective and cover a large geographical area with the facility of the interviewee being able to fill them out at their own convenience when sent online. Questionnaires are used as an instrument for collecting survey material, providing structured often numerical data being able to be administered without the presence of the researcher (Wilson and McLean, 1994). A questionnaire is simply a ‘tool’ for collecting and recording information about a particular issue of interest. It is mainly made up of a list of questions, Questionnaires should always have a definite purpose that is related to the objectives of the research, and it needs to be clear from the outset how the findings will be used. Respondents also need to be made aware of the purpose of the research wherever possible, and should be told how and when they will receive feedback on the findings. Structured questionnaires are usually associated with quantitative research, i.e. research that is concerned with numbers gathering straightforward information relating to people’s behaviour looking at the basic attitudes/opinions of a group of people relating to a particular issue. The advantage of closed questions is that the answers are easier to code and quicker to analyse. The disadvantage of closed questions is that they may not allow for every possibility, unlike open questions where the respondent has more freedomDisadvantage of using questionnaires they are not suitable for exploring in-depthShow MoreRelatedAPPLICATION OF QUALITATIVE METHODS IN HOTELS` CUSTOMER LOYALTY MANAGEMENT STRATEGIES2360 Words   |  10 Pagesp.5]. Hoteliers must find answers that would explain certain behavior and attitudes of customers and the company s motivations for some decisions. The only way to discover this is to use qualitative methods. 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